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With over 20 years experience of delivering great results for a wide variety of businesses as a Qualified Accountant and  CFO and CEO,  I understand the needs of growing businesses when it comes to financial support.

As your business grows, its needs and priorities constantly change, as do the skillsets required to accomplish your goals.  Calls on your time as a CEO or Founder are often huge and varied, and finding someone you can lean on in a Senior financial capicity, without paying for a full-time CFO can be difficult.  Thats where I come in.......

Whether you have a requirement for ongoing support a day or two a week, a specific project such a building a financial model or a reporting pack, or you just need someone you can call for some advice or a different take on a buisness problem or question, Apini are here to help.

And if you need a more wide reaching finance team offering, we would be delighted to discuss our Finance Function as a Service offering, giving you maximum flexibility over your whole finance function.

With a flexible approach to doing business, there is almost certainly an opportunity for us to work together and add real value to you and your business.

Primarily Based in Essex, Hertfordshire and London, modern remote working technology means most assignments can be undertaken on a remote or hybrid working basis wherever in the Country you are based.  Drop me an email today on to arrange a complimentary session to discuss how I can help your business.




With a broad range of experience and expertise, there are many areas we can make your life as a Founder or CEO easier and add real value to you and your business:

Working with Spreadsheets

Financial Modelling and Business Plans

- Financial Model to help with fundraising, planning, budgeting

- Preparing business plans and presentation decks

Digital Work Life

Reporting and Analysis

- Management Reporting Packs and KPI Dashboards

- Financial analysis, cost reviews

Staff Meeting

Finance Team Development and Management

- Finance Function Improvements

- Managing and Mentoring Finance Teams

- Help with Finance Team hiring process

Image by Marvin Meyer

Finance Function as a Service (FFaaS)

- Provision of an out-sourced Finance Function, including Bookkeeping, AR/AP, Management Accounting

- Can complement our Fractional CFO service or be provided on a stand alone basis

Whether you are looking for a Fractional full CFO service, an outsourced Finance Team, some one-off project work or just some advice from time-to-time, Apini can offer flexible solutions to suit your needs.  Check out our Services page for more detail on what we can offer.  Email or call today to find out how we can help.

Download or view our latest brochure now

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